Formed in 1997 and registered as Red Code Footwear Sdn. Bhd. on the 5th March, the company is then registered as SOS Concept Sdn. Bhd. on November of 2007.
During the 1990s, the company was in footwear wholesale business all across Brunei, Indonesia and Malaysia, subsequently our business diversified and penetrated into trendy garments and accessories. Today, the company puts its business focus on footwear distribution and retailing.
SOS is now one of the biggest chain stores in East Malaysia on footwear retailing, leading footwear trend and providing varieties to the states. In the progress of expanding to the whole Malaysia and more country.
With over 25 brands in a single house, SHOP OF SHOES is the ONE STOP shopping store for footwear, where customers can enjoy a different shopping experience.
The growth of the company was due to its exceptional products and the phenomenal marketing push created from advertising on papers, banners and various in-store promotions. Yet, around 10,000 of our all time supporter-VIP members are possessed with the latest trend into or sales prior notice and are always on the go for discounts!